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ICBA and the Nation's Community Banks Launch the Largest National
Social Media Community Bank Awareness Campaign of its Kind!
Today, ICBA officially introduces the newest version of the highly successful "I Love My Community Bank campaign." Dubbed "I LUV MY CB 2.0," the grassroots-style social media campaign offers consumers and small businesses the ability to evangelize their experiences with their own community bank. The campaign's one-of-a-kind interactive website will act as a forum to post comments upload photos and deliver video testimonials about their community banking experiences. A special Twitter handle (@iLuvMyCB) will help to both promote and highlight the campaign's entries. The program is a great complement to celebrate Community Banking Month in April and the nationally recognized Go Local initiative. Contributors' material will be shared around the world via social media as we highlight the importance of community banks in our country!
Objectives:
- Provides consumers & small businesses a nationally visible forum to evangelize and promote their experiences with community banks.
- To bring national grassroots awareness to the importance of community banks from their customer's point of view as a foundation in the financial recovery and stability of the United States.
Do you have questions or need additional information after you've reviewed the self-help website? Email us at marketing@icba.org or call Steven Foley at 202-821-4378.
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